The Ramifications of COVID‐19 in Education: Beyond the Extension of the Kano Model and Unipolar View of Satisfaction and Dissatisfaction in the Field of Blended Learning

With the emergence of COVID-19 worldwide, interest in blended learning higher education is rapidly increasing. Despite fact that unipolar view satisfaction and dissatisfaction are measured separately has been emphasized education, fewer efforts have made a context. Therefore, this study attempts to document context by adopting Kano model. More specifically, objectives (1) conceptualize online offline service dimensions learning, (2) examine asymmetric effect between dissatisfaction, (3) apply those results The following reported: system quality assurance symmetric, functioning as satisfier; information quality, responsiveness, tangibility asymmetric, delighter. Theoretical practical implications addressed.